Archive for October, 2006
Fall On-air Fundraising Roundup for Week of Oct 30th
Station City/State Start Date End Date Web address Notes
Spokane PR: KSFC Spokane, WA 10/24/06 10/30/06 www.kpbx.org
KPFT Houston, TX 10/25/06 11/12/06 www.kpft.org
Spokane PR: KPBX/KIBX Spokane, WA 10/26/06 11/1/06 www.kpbx.org
Radio Kansas Hutchinson, KS 10/31/06 11/4/06 www.radioks.org
WOSU-FM (Classical) Columbus, OH 11/2/06 11/9/06 www.wosu.org
WDNA Miami, FL 11/7/06 11/17/06 www.wdna.org
Prairie PB North Dakota State-wide 11/10/06 11/17/06 www.prairiepublic.org
Wisconsin PR State-wide 11/10/06 11/20/06 www.wpr.org
One final note: please contact the originating station for tips on how to best implement any ideas you hear, and to make sure that the ideas and materials of interest are not copyrighted by any national organization, consultant, or fundraising service provider.
Fall On-air Fundraising Roundup for Week of Oct 23rd
Hello there, 23 Stations listed this week, and lots of good listening still to do! From Mega-stations, networks, joint licensees, and a station conducting their first drive (KSER). There’s lots to check out for all you lucky folks who made it through drives the last couple weeks. Thanks to everyone who has sent us feedback. We’re already talking about how to expand and improve the round-up for the winter. We update this list every Monday through November.
Station City/State Start Date End Date Web address Notes
KFAI Minneapolis, MN 10/11/06 10/24/06 www.kfai.org Pledge drive theme “Vision 2010: New Media, New Voices”
WMFE Orlando, FL 10/12/06 10/25/06 www.wmfe.org
WQLN Erie, PA 10/13/06 10/25/06 www.wqln.org
WBAA West Lafayette, IN 10/13/06 www.wbaa.org Web-weekend 10/13 to 10/15; Hit and quit drive will end when goal achieved
WXEL West Palm Beach, FL 10/14/06 10/27/06 www.wxel.org
KSER Everett, WA 10/16/06 10/27/06 www.kser.org
Utah PR Logan, UT 10/17/06 10/24/06 www.upr.org
WVPE Elkhart, IN 10/17/06 10/25/06 www.wvpe.org Drive will not be streamed on website
Vermont PR State-wide 10/18/06 10/26/06 www.vpr.net “Member Match Morning” 7-9am ET on 10/18 No pledge on Sunday 10/22
KVNF Paonia, CO 10/18/06 10/28/06 www.kvnf.org
KUNC Greeley,CO 10/19/06 10/25/06 www.kunc.org
WFAE Charlotte, NC 10/19/06 10/26/06 www.wfae.org
Minnesota PR State-wide 10/19/06 10/27/06 www.mpr.org
WNYC New York, NY 10/19/06 10/27/06 www.wnyc.org
KDLL Kenai, AK 10/20/06 10/20/06 www.KDLLradio.org
KSDS San Diego, CA 10/20/06 10/28/06 www.jazz88online.org
WOJB Hayward, WI 10/20/06 10/29/06 www.wojb.org
WLRN Miami, FL 10/23/06 10/27/06 www.wlrn.org
Spokane PR: KSFC Spokane, WA 10/24/06 10/30/06 www.kpbx.org
KPFT Houston, TX 10/25/06 11/12/06 www.kpft.org
Spokane PR: KPBX/KIBX Spokane, WA 10/26/06 11/1/06 www.kpbx.org
Radio Kansas Hutchinson, KS 10/31/06 11/4/06 www.radioks.org
One final note: please contact the originating station for tips on how to best implement any ideas you hear, and to make sure that the ideas and materials of interest are not copyrighted by any national organization, consultant, or fundraising service provider.
Neilsen Ratings for Commercials - NY Times
Filed under: General, Online Sponsorship, Underwriting/Corporate Sponsorship |
Comments(0) Here’s a noteworthy article from the New York Times of particular interest for joint licensees. It describes the June announcement from Neilsen that the organization would provide ratings for commercials…the article also describes the fallout from the announcement. It is full of great stats on how many people with TIVO and other DVRs actually watch the ads on the programs they’ve recorded.
-Marlene Schneider, DEI Corporate Support Coordinator & Principal, Revenue Solutions
Local Revenue for Online Ads Poised for Growth & Air America’s Bankrupty Explained
Filed under: Marketing & Promotion, Online Sponsorship, Underwriting/Corporate Sponsorship |
Comments(0) Here are two interesting articles from Medialifemagazine.com to check out pertaining to underwriting/corporate support:
Local revenue for online advertising is poised for growth. This is good news for public broadcasters who have online sponsorship programs in place. Media planners report that the reason the web is so appealing for local advertisers right now is the ability to target.
http://www.medialifemagazine.com/artman/publish/article_7930.asp
Air America filed for bankruptcy last Friday. Media experts attempt to explain why in this article. http://www.medialifemagazine.com/artman/publish/article_7929.asp
-Marlene Schneider, DEI Corporate Support Coordinator & Principal, Revenue Solutions
Is there anybody in there? Reaching Underwriting Staff
We’re doing a survey of Underwriting chiefs in the top 75 markets for a client. I’m still getting to know this community, so I’ve spent a fair amount of time looking for contact information on station websites.
It’s startling how hard it is to find many of you. The vast majority of the sites I looked at put names and contact information for underwriting reps many clicks deep on their sites. In many cases, there were no names or numbers, just “for more information, contact underwriting@wxyz.org.”
Is this the customer relations equivalent of “operators are standing by?” Shouldn’t it be easier for a prospective client to make a connection with a person?
Concerns about spam and staff time go without saying, but many stations could make it easier for underwriters (and listeners) to start a conversation.
What do my new media colleagues at DEI think of this? What about you? What stations make it easy to get in touch?
Izzi Smith, DEI Marketing Advisor
