Email Deliverability and Non-Profits

Posted October 11, 2006
Filed under: Marketing & Promotion, Membership, On-Air Fundraising |

Here’s a great post on The Agitator blog interviewing the CTO’s of GetActive & Convio about non-profit email deliverability.  Recent reports have noted as much as 25% percent of email campaigns are not being delivered.  Bill Pease of GetActive and David Crooke from Convio offer advice and insight making sure constituents receive the messages you send.  Are your Email Camapaigns Getting Delivered?

And while you are there sign up to get feeds or e-newsletters from The Agitator.  Not only is it a really great blog for non-profit fundraisers and advocates,  but you have to love a blog that categorized posts by  You Otta be Fired and You Deserve a Raise.

1 Comment so far

  1. betsy60640 on October 12, 2006

    Melanie -

    Great post. I hope a lot of stations will read and use this info. I agree that The Agitator has excellent info. About this post they said “If you don’t read and heed this advice you ought to be fired!”

    I think it is key for stations to remember that even if they use a vendor like GetActive or Convio that has the staff and technical resources to really help you with e-mail deliverability, the vendor can’t do it all for you. Your use of best practices is key. Plus, as David mentioned, even if your e-mail is delievered, it may get lost in a sea of spam and never read if you don’t think about brand consistency, from line, subject line etc… I know that I have almmost deleted some e-mail messages from stations before because they were from a name I didn’t recognize, and the subject line sounded like spam. Your efforts will get greater results if you really take the time to think things through and test rather than just slamming together an e-mail and shooting it out.
    Betsy Harman, DEI Advisor and Harman Interactive LLC

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