iTunes Best of 06 Podcasts - Public Radio

The iTunes staff showed a lot of love to public radio when they picked the best podcasts of 2006.

Congrats to all.

http://feeds.feedburner.com/~r/LostRemote/~3/61343426/

Izzi Smith, DEI Marketing Advisor

Ad Dollars are Shifting from Radio Online Faster than Anticipated

In a new article in Business Week research shows advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. On Dec. 6, the New York research firm increased its estimate for 2006 online advertising spending by $500 million, to $16.4 billion.

Stations need to tap into this revenue.  If you haven’t started in online sponsorship or have just barely started, DEI can help.  Contact me at mschneider at deiworksite.org to find out how. 

Marlene Schneider - DEI Coordinator for Underwriting and Corporate Support

See: http://www.businessweek.com/technology/content/dec2006/tc20061207_485162.htm

Welcoming New Listeners

Stations have two basic types of listeners - core and fringe. Core listeners listen to a station more than any other - it’s their favorite. Fringe listeners choose other stations more often then they choose yours. Put another way, they are less loyal than core listeners.

Really great programming attracts both core and fringe listeners to a station. Car Talk and Keillor are good examples of this. You can look at Arbitron/Audigraphics data to see what programming on your schedule accomplishes this difficult task.

So you bring in these fringe listeners. Now what? Here’s a really slick example of how the Consumerist blog welcomed new users after some major press. In the link below, notice how they explain what they do, and how the blog works.

http://www.consumerist.com/consumer/psas/welcome-ny-times–ny-daily-news-readers-220669.php

Idea - Look for programs in your schedule that bring in fringe and core listeners. Use promo avails in those programs to explain your overall service and promote other key dayparts.

Izzi Smith - DEI Marketing Advisor

Lessons Learned & Righting the Ship – Radio Ink’s Forecast ‘07

Analysis and bold predictions were the order of the day from many of the commercial radio industry’s brightest minds, at Radio Ink’s Forecast 07.  

Commercial radio group leaders, analysts and researchers met at
New York’s Harvard Club to discuss the challenges that still plague the industry, and the opportunities that lie ahead for those willing to grab the reins and lead the industry forward. 

There was also an overall feeling of commitment to right the ship, and stay focused on the core things that radio does well.  

For the complete report: http://www.radioink.com/headlineentry.asp?hid=136111&pt=inkheadlines 

  –  Gordon Bayliss, DEI Advisor for Corporate Support