Brand Messaging: Issues Central to CMO Viability

Clorox, Wells Fargo, JetBlue and Home Depot are all well recognized names and brands. For nearly an hour, the executives of those companies discussed a range of hot-button issues central to CMO viability. Here’s a link to the complete story and a video recap of that conversation. http://adage.com/cmostrategy/article?article_id=116493

  — Gordon Bayliss, DEI Advisor for Corporate Support