Cool online ideas for pledge from KEXP

When I’m not working for DEI I still have the fortune to play/work at KEXP here in Seattle.  I wanted to share a couple cool things they are doing during their current pledge drive.  Both were generated with the help of volunteers, and dedicated station staff who are always looking for ways to keep pledge time interesting.

 

For about a year the station has been putting up a splash page during pledge drive, so the first thing you see when you go to KEXP.org was a call to action to make a pledge with some listener testimonials.

 

They’ve expanded the idea this time to make an automatic updating splash page that reports the results of their hood to hood fundraising challenge. 

 

http://kexp.org/summer07.asp?noflash=false

 

Second one of the Dj’s (the talented Quilty 3000) made a little pledge themed animation for all the DJ’s and station myspace pages to feature during the drive.  The KEXP team has tens of thousands of friends on my space so this is a great visual reminder of the importance of listener support.

 

 

 

http://www.myspace.com/quilty3000  

 

 

While the fundraising results are hard to measure, the staff feels these efforts to make an impact and help build the case for belonging to the community. 

 

Melanie Coulson - Coordinator for Online Individual Giving