Are you Targeting the “Average” Listener?

Sure - public radio listeners are exceptional people, but most of them are pretty average when it comes to how they relate to messages on the radio.

Radio researcher Mark Ramsey reminds folks that “Radio is all about the average listener, of course. But do you know who that is? And are you really speaking a language she understands?”

On Mark’s “Hear 2.0″ blog, he shares several guiding principles for effective communication from pollster Frank Luntz’s book Words That Work. Not all of them apply to public radio listeners, but this one sure does:

4. Consistency is important because she won’t hear you the first, second, or even third time you speak to her.

Check out the full list here: http://www.hear2.com/2007/06/are_you_targeti.html

Izzi Smith, DEI Marketing Advisor