Winning the Toughest Customer

Few people involved in sales will find growth, revenues and longevity unless they master one of the most difficult challenges facing the titans of American commerce: understanding women and then selling to them. That’s the premise of “Winning the Toughest Customer: The Essential Guide to Selling to Women” by Delia Passi. 

Her conclusion: “The time spent acquiring and retaining women customers will ultimately lead to more business generated per customer, twice as many referrals and a tendency to create greater word-of-mouth marketing for you and your brand.” Read the entire article. http://news.enquirer.com/apps/pbcs.dll/article?AID=/20070718/COL08/707180320/-1/back01 

Gordon Bayliss, DEI Advisor for Underwriting and Corporate Support